Tony Cracknell is Director of Technology at Journey, where he leads the group's AI and digital transformation and a digital twin portfolio running on the Unreal Engine platform he built. Before Journey, he spent 14 years at Miller Hare. There he created the Real-Time London Model, a digital twin of the city used to inform planning decisions, and founded the software team behind the company's Unreal planning platform. He has led delivery on Saudi giga-projects including Diriyah, King Salman Park, ROSHN Group and the FIFA work for Qiddiya. He came up as a 3D artist, and nearly two decades inside architectural production have given him a rare view of how its workflows bleed into live and immersive entertainment. He is folding that into how Journey builds across industries.