Pixels, Practice and possibility.

The professional society for the people who combine pixels with physical space.

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WHY FRAME:WORK
frame:work exists because the digital labor of our work is distinctly human. The screens, the wires, and the racks of gear are the visible layer; underneath is the judgment, craft, and collaboration of the people who make pixels perform in physical space. We built this organization so those people have a home: a place to be recognized, to learn from each other, and to remind the industry that what we do is beyond what our technology represents.
Community Values
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Stay Human
Tech is our common language. but humanity is ultimately our common cause. It is imperative that we embrace honest failure over performative success.
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Be Useful
Human creativity is a precious resource that should be nurtured and shared, not because it is scarce, but because when catalysized through collaboration it becomes ever more substanive and abundant.
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Don’t Stop
Stay curious, ambitious, generative and generous. We work hard to make LIVE easy.
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Break Boundaries
We work outside the 16:9 box; we play at the edges of possibility. We leverage technology in service of human creativity.
Current Leadership
Soren West
Supper Club Holdings, Inc
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Soren is a creative entertainment, media, and brand communications executive with thirty years of experience building, operating, and transacting companies that help the world’s most celebrated performers, brands, and business leaders shine at mission critical moments. He is proud to be a co-founder of frame:work and honored to be part of this community.
Conor McGill
PIXERA
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"Conor McGill is a leader in the digital multimedia entertainment industry, with extensive experience spanning consumer electronics, film and television production, concert touring, corporate events, immersive entertainment venues, and media architecture. He is passionate about helping people better understand, experience, and utilize technology to enrich their personal and professional lives. As the Director of PIXERA USA, Conor oversees the growth of the PIXERA team and the product’s adoption in the U.S. market. He also serves as a global product and business advisor for AV Stumpfl, PIXERA’s parent company."
Matthew Ward
Fuse Technical Group
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Founded boutique company Tekamaki and co-founded Element Labs, establishing the intersection of lighting and video. Products won awards at PLASA, Lightfair, and LDI. Released innovative LED products between 2003–2008 (Versa TILE, Versa TUBE, Stealth, Cobra) that defined entirely new market segments. Currently focused on emerging technologies at Fuse Technical Group.
FOUNDERS CORNER
"All flourishing is mutual."
— Robin Wall Kimmerer

This is a small field. We compete for the same projects, while sharing the knowledge with each other that wins them. frame:work exists to protect that instinct, because none of us flourishes alone.
Laura Frank
Executive Director
Our History
frame:work was founded in 2019 around a piece of gear: the media server. The people who worked with these systems bonded with each other on show sites. Designers whose content lived on the servers. Engineers who took signals from them. The programmers, producers, and content managers who ran them day to day. We were mostly live event professionals solving similar problems on different shows, with limited shared places to compare notes. frame:work gave that community a home, somewhere to learn from each other, to demystify our work for the clients who hire us, and to mentor the people who wanted to build these skills themselves.
Oct 2019
frame:work founded
Jun 2020
First frame:work conference online
Sep 2020
Second online conference
Dec 2020
4 day frame:work
festival online
May 2021
First New Talent List
Jul 2021
First online meetups
Nov 2022
frame:work:london
April 2023
frame:work:losangeles
Sept 2023
frame:work @ PLASA
Dec 2023
frame:work @ LDI
April 2024
frame:work Europe Council Established
Spring 2024
Community AMAs,
USITT & ISE Meetups
June 2024
frame:work @ InfoComm, London Meetup
June 2024
Community Census
Fall 2024
Unreal Fest, LA & LDI Meetups
Feb 2025
frame:work @ ISE
May 2025
frame:work North America Council Established
Nov 2025
frame:work:nyc
July 2026
Membership launched
Nov 2026
frame:work:london
Future
More Goodness
As media servers found their way into partner industries, our community grew with them. Virtual production brought entertainment playback and tracking onto film sets. Architectural and experiential installations called for entertainment-grade show control and playback infrastructure. Our community had the knowledge base and the skill set to drive that work, and our numbers widened with every new market.
Media servers have never existed in a vacuum. The craft demands an understanding of video signal infrastructure, networking, and the show control systems that surround the server, as well as the ability to collaborate with the partner disciplines of creative video production. Video display doesn't exist without sound, light, architecture, and audience. Our reach extends to pixel arts beyond the 16:9 frame.
We call ourselves the home of live pixel people, but at the root we are the community that understands how pixels operate in space, whether that space is a stage, an airport lobby, or a film set.
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Engage with your community
Be a part of the conversation and join industry peers to share the challenges of pixel practices together.