A multidisciplinary creative with over 20 years of experience in live shows, special events, creative production, and visual storytelling. His work has gained recognition for the seamless integration of artistic vision and the latest technology, with productions delivered across multiple continents. As founder and creative force behind Percepto, he has brought a distinctive approach to stage, lighting, and multimedia design, as well as video content production. He also pioneered the integration of real-time controlled virtual lighting and 3D environments with physical lighting and other stage elements, creating hybrid visual environments for live events. Exploring new forms and tools for content creation and visual storytelling, he expanded his work into advanced xR/AR technologies and LED-based Virtual Production workflows, with projects spanning film, music videos, and immersive exhibitions. Beyond project work, he collaborates with leading technology manufacturers and contributes to professional communities and educational initiatives as a consultant, technology advisor, and speaker. Recently, he co-founded MOARP, an independent venture exploring AI-driven storytelling and next-generation creative workflows.