Michael Giegerich is co-founder and Managing Director of bright!, a design and technology studio creating digital experiences, live shows and interactive environments. Working at the intersection of creative direction and technology, he has led projects ranging from immersive installations and projection mappings to virtual production and real-time media environments for clients like FIFA, the NFL, Red Bull, BMW, Volkswagen, Siemens and ESL FACEIT Group. His work is defined by turning ambitious creative ideas into technically complex, large-scale experiences. He is also co-founder and Managing Director of Stage Precision, developing SP Grid, a real-time platform for experience systems across spaces, studios and live events.