Maruša is a psychology researcher and creative collaborator working at the intersection of creative industries, emerging technology, and social impact. As User Research Lead at CoStar National Lab, Lecturer in Technology and Culture at Royal Holloway, University of London, and co-lead of the XR for Social Change action group hosted by MIT Open Documentary Lab, she explores how immersive experiences can be designed with intention, centering people, rather than technology. Her work focuses on how XR can impact individuals, culture, as well as systemic structures. Notable project collaborations include The Green Planet AR Experience (Factory42 & BBC), The Keeper of Paintings (National Gallery), and StoryTrails (BFI, BBC, Niantic). Across her work, she embeds values of inclusion, connection, and environmental responsibility.