Joey Relouw is the Research and Development Coordinator at Cradle, the R&D lab at the Academy of AI, Games and Media at Breda University of Applied Sciences, Netherlands. Joey's background is within both 2D and 3D art. Working in 3D game development, virtual production, Unreal Engine (Authorized Instructor), and UI/graphic design. For the past seven years, he has been one of the key people at BUas responsible for developing and organising virtual production training activities, research activities, and Virtual Production Gatherings.