As co-founder of FRAY, Adam's interest in live shows began with a childhood back stage visit. His work as a video designer now spans arenas, museums, and opera houses. He works in a collaborative process, treating video as one element that sits seamlessly alongside set, lighting, and sound to create a single image. Having designed live shows for artists including Joji, Chase & Status, Foals, Glass Animals, and Coldplay, he regularly directs large teams to test new technologies and expand the creative limits of live music.