Session Description

Through practical examples and live demonstrations, Michael Al-Far and Maarten Francq look beyond the current generation of AI tools to examine how this shift is changing creative and technical workflows across the AV industry. If almost anything can be generated, transformed or rebuilt on demand, where does human expertise move? What remains fixed? And what does this mean for the way we design and deliver experiences?

Speakers

Michael Al-Far

Creative Director

Malfmedia ltd

Maarten Francq

Founder

Lowstreet Media / Erasmushogeschool Brussel