In physical space, video becomes part of an environment shaped by light, material, scale, sound, movement, and people. The role of digital media can shift between focused and peripheral attention, drawing us toward it at one moment, while reinforcing our awareness of the surrounding space at another. At architectural scale, pixels become more than content on a screen; they function as light, material, atmosphere, and a spatial element.

So, then what should those who design and enable video for stages, shows, and screens understand when the built environment becomes the platform?

Drawing on perspectives from live performance, media architecture, spatial content, and experience design, this panel explores what transfers—and what doesn't—when video becomes part of permanent space. We will consider the relationship between focused and peripheral attention, storytelling and embodiment, and the sometimes competing needs of the people inhabiting the space, the architecture, the media itself, and the objectives it is intended to serve.

The opportunity going forward is to consider digital media not simply as content to be viewed, but as a spatial medium, and to use it deliberately to shape how people experience and inhabit a place.