Event Guide
Discover key sessions, speakers, and activities to enhance your experience at frame:work:london2026
Building the Loop: Complex Notch with Custom PIXERA Control on the Ed Sheeran Tour
Presentation
November 6, 2026
11:00am
Studio
Designer Mark Cunniffe and Matt Cromwell take apart the Loop Tour, from first concept to the show on the road. Mark talks through the creative thinking behind the design and how real-time content shaped it. Matt follows the content into the system: building complex Notch blocks, driving them from PIXERA, and the custom control architecture that had to survive touring. They'll be candid about what didn't work first time, what changed in rehearsals, and what they'd do differently. For content designers, programmers and system engineers. Ends with Q&A

