Sometimes the creative idea arrives before the technology needed to realize it. The most interesting ideas often begin where existing products stop. Too often, that’s the moment the idea starts getting smaller, reshaped around available technology or the way things have always been done.

What if we approached designing displays differently?

Drawing from real projects, prototypes, wrong turns, and trade-offs, Ben Price explores what it takes to design and manufacture LED displays for ideas that don’t fit existing products.