Event Guide
Discover key sessions, speakers, and activities to enhance your experience at frame:work:london2026
Nothing About This is Standard: Translating Creative Intent into Buildable Systems
Presentation
November 7, 2026
4:30pm
Club A
The rectangle is a default, not a decision.
Standard products solve known problems. In this session, Ben Price will examine what happens when projects move beyond those assumptions, and why that shift often exposes gaps between creative intent and technical execution. Drawing from built work, he will outline a method for developing custom display systems through coordinated design, engineering, and manufacturing, and how that approach changes both risk and outcome.
This discussion bridges vision and systems, leading to a collaborative philosophy and method for building display technology for media architecture and entertainment.
