The rectangle is a default, not a decision.

Standard products solve known problems. In this session, Ben Price will examine what happens when projects move beyond those assumptions, and why that shift often exposes gaps between creative intent and technical execution. Drawing from built work, he will outline a method for developing custom display systems through coordinated design, engineering, and manufacturing, and how that approach changes both risk and outcome.

This discussion bridges vision and systems, leading to a collaborative philosophy and method for building display technology for media architecture and entertainment.